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Our Direct Impact Coffee

Have you ever heard of Fair Trade Coffee? Of course you have! What about Direct Impact? Probably not as much, if ever.  Direct Impact Coffee is, simply put, coffee that is sourced ethically and fair with a direct impact on the lives of coffee farmers and their communities.  How does this differ from Fair Trade? Fair Trade is a certification given to those farmers who commit to a certain price, join a cooperative, and in general are protected by the certification guidelines by Fair Trade USA or Fairtrade International(1). That sounds really good doesn't it? However, Fair Trade means that the premium you pay for the coffee goes to a cooperative, not the farmer, and you are most likely getting low-quality beans...

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