Privacy policy
Privacy Policy
Effective date: September 4, 2026.
This policy explains what stellacoffeela.com collects, who we give it to, and what you can do about it. The site is operated by Mentrup Group LLC, which does business as Stella Coffee Los Angeles. We run two cafés:
- Beverly Grove / Carthay Circle: 6310 San Vicente Blvd, Ste 106, Los Angeles, CA 90048, (323) 879-9196
- Westwood (One Westwood): 10990 Wilshire Blvd, Ste 180, Los Angeles, CA 90024, (323) 879-7918
Email: hello@stellacoffeela.com
Scope
This policy covers stellacoffeela.com, which is hosted on Shopify. The site sells merchandise, which is printed and shipped for us by Printful and Printify, and it links out to other companies for everything else we do online:
- TapMango for online food ordering and the loyalty program. TapMango runs loyalty email and text messages on our behalf under its own terms and settings, and loyalty signup happens at customer.tapmango.com.
- Stripe for coffee subscriptions.
- Square for gift cards.
- ezCater for catering orders.
- Faire for wholesale orders.
- GoAffPro for the affiliate program.
Once you follow a link to one of those companies, you are on their site and their privacy policy applies to what happens there. This policy does not cover what we do in the cafés themselves beyond what is described here, and it does not cover other companies' websites.
Information we collect
| Category | Examples | Source | Why we have it |
|---|---|---|---|
| Identifiers | Name, email address, phone number, shipping address, billing address | You, when you order, create an account, or sign up for email | To take and ship your order, send order updates, and reply to you |
| Payment information | Card brand, last four digits, billing ZIP code, and the confirmation our processor returns | Shopify Payments, Shop Pay, Amazon Pay and Google Pay, which handle the payment | To charge you, issue refunds, and deal with disputes. Stella never sees or stores full card numbers |
| Order history | Items ordered, amounts, dates, shipping method, returns | Created when you buy something | Customer service, returns and exchanges, tax and accounting records |
| Device and usage data | IP address, browser and device type, pages viewed, referring page, approximate location worked out from your IP address | Collected automatically by cookies and similar technologies when you visit | Keeping the site working and secure, measuring how the site is used, and advertising. Analytics and advertising technologies run only if you accept them |
| Job application information | Name, contact details, work history and anything else you type into an application form | You, through our application forms | To consider you for a job |
| Contact form messages | Your message, your name and email address, and the bot-check data hCaptcha needs | You, through the contact form | To answer you and to stop automated spam |
| Marketing preferences | Whether you are subscribed, and whether you opened or clicked an email | You, plus our email and text provider Klaviyo | To send the email you asked for and to see whether it is worth sending |
We do not ask for and do not want government ID numbers, health information, precise GPS location, or the contents of your other accounts.
Cookies and tracking technologies
Cookies and similar technologies (pixels, tags, local storage, software development kits) let us and our providers recognize a browser between pages and visits. Here is what is on the site, by category, and whether it runs before or only after you accept.
| Category | Technologies and vendors | What they do | Loads only after you accept? |
|---|---|---|---|
| Essential | Shopify platform cookies; hCaptcha | Keep your cart and session working, remember your privacy choice, and block automated abuse of our forms | No. These run on every visit because the site cannot work without them |
| Analytics | Google Analytics 4 and Google Merchant Center measurement; Microsoft Clarity | Count visits and measure what people do on the site. Microsoft Clarity is a session replay tool: it records page interactions such as clicks, scrolling and mouse movement. Keyboard input into form fields is masked | Yes |
| Marketing and advertising | Meta (Facebook and Instagram) Pixel and Conversions API; TikTok Pixel; Pinterest Tag; Klaviyo email marketing, signup forms and onsite tracking; ManyChat chat and Messenger widget loader; GoAffPro affiliate tracking | Measure which ads and affiliate links lead to orders, let those platforms show you our ads elsewhere, and power signup forms and chat | Yes |
| Functional | Seal Subscriptions; ReConvert; Printful product customizer; PageFly, Beae and Shogun page builders; CareCart sales notifications; Secomapp promotion popup; In Cart Upsell; Conversion Bear trust badges; content delivery networks for Google Fonts, cdnjs and the jQuery CDN | Run specific storefront features: chat, subscription and upsell options, product customization, page layout, promotion popups, fonts and scripts. CareCart shows recent purchases by first name and city | No. These load to provide the feature they belong to. They are not used for advertising |
Shopify, which hosts the site, uses aggregated customer data from across its platform to improve advertising and personalization for merchants including us. Shopify calls this Network Intelligence and describes it in its Additional Services Terms.
Meta, Google, TikTok and Pinterest may collect information about your online activities over time and across different websites when you use this site, and across the other sites and services where their tools are installed. We do not control what they do with it. Their own privacy policies govern it.
Your choices
- Cookie banner. Every visitor sees a cookie banner. Analytics and marketing technologies load only after you choose Accept.
- Change your mind. Use the "Privacy preferences" link in the footer of any page. You can change your choice as often as you like.
- Your Privacy Choices. The "Your Privacy Choices" link in the footer opts you out of the sale or sharing of your personal information.
- Email. Every marketing email has an unsubscribe link at the bottom. We will still send you order confirmations and shipping notices for things you bought.
- Text messages. Reply STOP to any loyalty text to stop them, or HELP for help.
We treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of the sale or sharing of your personal information. Legacy Do Not Track (DNT) headers do not have an agreed meaning and we do not respond to them separately.
You can also turn down personalized advertising with the ad platforms directly:
- Meta (Facebook and Instagram): https://www.facebook.com/adpreferences
- Google: https://adssettings.google.com
- TikTok: Profile, then Settings and privacy, then Ads in the TikTok app
- Pinterest: Settings, then Privacy and data, in your Pinterest account
- Industry opt-out tools covering many advertisers at once: https://optout.aboutads.info and https://optout.networkadvertising.org
Who we share information with
We do not sell your information for money. We do share it with the companies below so they can do a job for us, and some of that sharing counts as "sharing" for cross-context behavioral advertising under California law.
| Purpose | Providers | What they receive |
|---|---|---|
| Running and hosting the store | Shopify | Account, order and device data |
| Taking payment | Shopify Payments, Shop Pay, Amazon Pay, Google Pay | Card and billing details, which they hold rather than us |
| Making and shipping merchandise | Printful, Printify | Name, shipping address, contact email and what you ordered |
| Coffee subscriptions | Stripe | Name, email, payment details and subscription status |
| Online food ordering and the loyalty program | TapMango | Name, email, phone number, order and loyalty activity |
| Gift cards | Square | Purchaser and recipient details and card balances |
| Catering | ezCater | Contact, delivery and order details |
| Wholesale | Faire | Business contact and order details |
| Affiliate program | GoAffPro | Referral identifiers and the orders attributed to them |
| Email and text marketing | Klaviyo | Name, email, phone number, onsite activity and campaign engagement |
| Analytics and session replay | Google (Analytics 4 and Merchant Center measurement), Microsoft Clarity | Device and usage data, and recordings of page interactions with keyboard input masked |
| Advertising and ad measurement | Meta, TikTok, Pinterest | Device and browser identifiers, pages viewed, and purchase events |
| Chat | ManyChat | Your messages and the contact details you give in chat |
| Storefront features | Seal Subscriptions, ReConvert, CareCart, Secomapp, In Cart Upsell, Conversion Bear, PageFly, Beae, Shogun, Printful product customizer | Cart contents, page activity, and for CareCart the first name and city shown in recent-purchase notifications |
| Spam and bot protection | hCaptcha | IP address and interaction signals from the form you submitted |
| Accounting, legal and compliance | Our accountants and lawyers, and government agencies where the law requires it | Order and tax records, and anything a valid legal request covers |
If the business is sold or merged, customer records would transfer with it, and this policy would continue to apply until the buyer posted its own.
California privacy rights
If you live in California you can ask us to:
- Know or access. Tell you what personal information we have collected about you, where it came from, why we collected it, and who we disclosed it to, and give you a copy.
- Delete. Delete the personal information we hold about you, except where we have to keep it, for example tax records for completed orders.
- Correct. Fix personal information about you that is wrong.
- Opt out of sale or sharing. Stop us sharing your information for cross-context behavioral advertising. Use the "Your Privacy Choices" link in the footer, or send a GPC signal from your browser.
- Limit the use of sensitive personal information. We do not use or disclose sensitive personal information for purposes beyond providing what you asked for, but you may still tell us to limit it.
- Not be treated differently. We will not deny you goods or services, charge you a different price, or give you worse service because you exercised any of these rights.
How to make a request. Email hello@stellacoffeela.com with the subject line "Privacy request", or call either café: (323) 879-9196 for Beverly Grove, (323) 879-7918 for Westwood. Tell us which right you want to use. We verify who you are by matching what you tell us against your order or account details, and we may ask for one or two extra details if the match is not clear. We respond within 45 days. If we need longer we will tell you why before that deadline passes.
Authorized agents. Someone else may make a request for you. We will ask for written permission signed by you, and we may still contact you directly to confirm it.
Shine the Light (California Civil Code §1798.83). California residents may ask once a year for a list of the personal information we disclosed to third parties for their own direct marketing during the previous calendar year, and who those third parties were. Our designated address for these requests is hello@stellacoffeela.com with the subject line "Shine the Light request". We respond within 30 days.
Under 16. We do not knowingly sell or share the personal information of consumers under 16 years of age.
People outside California
If you live in another US state with a consumer privacy law, or outside the United States, you may have similar rights to access, correct, delete or receive a copy of your information, and to object to some uses of it. We handle those requests the same way we handle California requests: email hello@stellacoffeela.com with the subject line "Privacy request". We are based in Los Angeles and the information you give us is stored and processed in the United States by us and by the providers listed above.
Text message program
Text messages for our loyalty program are sent by TapMango on our behalf under TapMango's terms and privacy policy; reply STOP to cancel, HELP for help; message and data rates may apply; consent is not a condition of purchase.
You sign up for loyalty texts at customer.tapmango.com or in one of our cafés, and TapMango controls the message frequency and settings for that program. Stopping texts does not remove you from the loyalty program itself, and it does not stop marketing email, which has its own unsubscribe link.
How long we keep information
| What | How long |
|---|---|
| Orders and the records that go with them | 7 years, for tax purposes |
| Marketing contacts | Until you unsubscribe, plus 30 days |
| Analytics data | The default retention period each analytics vendor applies |
| Job applications | 12 months |
| Contact form messages | 24 months |
Security
The site runs over HTTPS. Payments are handled by Shopify Payments, Shop Pay, Amazon Pay and Google Pay, so full card numbers never reach us. Access to customer records is limited to the people who need it to do their job. No website is perfectly secure, so we cannot promise that a determined attacker will never get through. If a breach affects your information we will notify you as the law requires.
Children
This site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child under 16 has given us personal information, email hello@stellacoffeela.com and we will delete it.
Getting this policy in another format
If this page is hard for you to read or use, email hello@stellacoffeela.com with the subject line "Accessibility" or call either café, and we will send you the policy in a format that works better for you. See our accessibility statement at /pages/accessibility.
Changes to this policy
When we change this policy we post the new version here with a new effective date. If a change is material and you have an account with us, we will email you about it. Ask us at hello@stellacoffeela.com if you want a copy of an earlier version.
Contact us
Mentrup Group LLC, doing business as Stella Coffee Los Angeles.
- Email: hello@stellacoffeela.com
- Beverly Grove / Carthay Circle: 6310 San Vicente Blvd, Ste 106, Los Angeles, CA 90048, (323) 879-9196
- Westwood (One Westwood): 10990 Wilshire Blvd, Ste 180, Los Angeles, CA 90024, (323) 879-7918